Agenda

As Canada enters its third year of legalized recreational cannabis use, what’s next for the industry? Deloitte reports findings based on insights shared by more than 1,000 Canadian cannabis consumers, as well as 30 + licensed producers and retailers, which helped paint a clearer picture of the sector today, its potential for tomorrow, and the path forward.

The future of the retail cannabis industry in Canada is bright and continues to grow despite challenges of regulated retail. This panel discussion looks at the evolution over the past three years of some of the most consistent challenges including competitive product mix and pricing, industry stigma, and the over saturation of the market in certain communities, or lack thereof. Learn how retailers are responding to these challenges and what is keeping them optimistic for the road ahead as business, and industry, continues to grow.

Watch for retail speakers joining this panel.

Fast Five Sponsor Highlight

In the hyper competitive Cannabis industry brand differentiation is critical to connecting with millennial and Gen Z consumers interested in trying and buying multiple bands. In this session John Graydon from Cineplex Digital Media answers questions about why an In-Store digital experience strategy is a game changer. Learn how this digital experience empowers agile customer-first experiences, the value of comprehensive data and product assortment insights, as well as POS integrations and media revenue opportunities.

As the cannabis industry grows and consolidates so evolves the marketing of cannabis as brand choice becomes a consumer priority for Canadians. Jeff Goldenberg, Founder, Abacus Agency, shares a case study of California luxury brand Dodi Blunts and Ministry of Sativa. With a case study approach, Jeff looks at five ways brands and retailers can collaborate to enable increased store sales and ensuring your retail brand experience is resonating with your customer.

The Cannabis industry in Canada continues to evolve and change. Understanding the path to purchase for Cannabis consumers in Canada, including their consumer attitudes, consumption habits, traffic drivers and decision making process is critical to brand and retailer success. Leveraging the largest daily active panel of Canadians, and industry leading PRIZM consumer segmentation, Environics Analytics & Caddle Inc bring their data together in a unique session that highlights Canadian Cannabis consumers throughout the path to purchase.

Building a strong team is the foundation for delivering incredible customer experiences. Increasingly, Canadians are seeking work that reflects their community, values and opportunities for skills development and career growth. This panel examines how cannabis retailers can compete in a competitive employment market and set themselves apart, building a team for long term operational success.