With a 20+ year career in consumer marketing and data & analytics, Adam currently leads Environics Analytics’ (EA) Cannabis practices. Adam works with clients to help solve their business objectives leveraging EA’s services through a consultative and collaborative approach. His diverse experience includes creating industry-leading and award-winning marketing campaigns at Universal Studios and 20th Century Fox, to exceeding client expectations as a leader in data & analytics commercialization with Nielsen, IQVIA and IRI. Adam holds an Honours Bachelor of Arts from York University in History & Cinema, and a Master of Business Administration in Marketing from the Schulich School of Business at York University.