Jeff Goldenberg is a partner and Chief Strategy officer at Abacus, a Facebook ad agency focused on performance marketing. Prior to launching Abacus, Jeff was the Head of Growth at Borrowell, a leading Canadian online marketplace lender. During his time there, he helped Borrowell achieve rapid month-over-month growth in their load organization business, and was instrumental in helping launch their Free Credit Score program, the first of its kind in Canada, which resulted in over 100,000 Canadians getting their credit score from free. His tenure culminated in a partnership between Borrowell and CIBC, also the first of its kind in the world.

Jeff has been leading B2C startups for the past 15 years. He is the co-author of The Growth Hacker’s Guide to the Galaxy – 100 proven growth hacks for the digital marketer. He is a sought after expert and keynote speaker in the areas of Facebook marketing, growth hacking and digital marketing for innovative, high-growth companies. He is an Entrepreneur-in-Residence at MaRS Discovery District as well as a mentor at the TechStart/Startup Next accelerator and 500 startups Disto Dojo.