Lara has spent almost 30 years in leadership roles in brand management, project management, digital strategy, e-commerce and operations. After starting her career at a university, a tech start-up, and Kodak Canada, she spent over a decade at Atlantic Lottery where she led marketing and product development with a focus on digital innovation. She spent the next 8 years as an executive at an advertising agency, leading digital strategy and brand development for clients across all sectors and worked with her first cannabis industry clients. Six years ago she joined a team to launch a cannabis lifestyle magazine, strengthening her connection to the cannabis industry. In 2018 Lara joined the leadership team at ANBL to lead the launch and operation of Cannabis NB, and now holds the role of VP Operations for Cannabis NB. More recently her role expanded to include accountability for Marketing, Communications and CSR at ANBL as well as CNB. Lara is an advocate for a safe, legal cannabis industry, and the benefits it can offer New Brunswick and Canada overall.