May 3, 2022
3:00 pm
- 3:30 pm
Speakers:
Colleen Martin
Chief Revenue Officer
Caddle
Colleen has been growing businesses for 20+ years at retailers and brands by being the collaborator between and providing strategic direction and leadership to Merchandising & Marketing teams. Her passion is leveraging category management principles coupled with consumer insights to create innovative and effective strategies.
Speaking at:
Adam Bernatt
Vice President, Business Development
Environics Analytics
With a 20+ year career in consumer marketing and data & analytics, Adam currently leads Environics Analytics’ (EA) Cannabis practices. Adam works with clients to help solve their business objectives leveraging EA’s services through a consultative and collaborative approach. His diverse experience includes creating industry-leading and award-winning marketing campaigns at Universal Studios and 20th Century Fox, to exceeding client expectations as a leader in data & analytics commercialization with Nielsen, IQVIA and IRI. Adam holds an Honours Bachelor of Arts from York University in History & Cinema, and a Master of Business Administration in Marketing from the Schulich School of Business at York University.
Speaking at:
The Cannabis industry in Canada continues to evolve and change. Understanding the path to purchase for Cannabis consumers in Canada, including their consumer attitudes, consumption habits, traffic drivers and decision making process is critical to brand and retailer success. Leveraging the largest daily active panel of Canadians, and industry leading PRIZM consumer segmentation, Environics Analytics & Caddle Inc bring their data together in a unique session that highlights Canadian Cannabis consumers throughout the path to purchase.
Sponsored by:
Launched in 2015 by former consumer packaged goods (CPG) leader and Canadian Grocer 2016 Generation Next award winner Ransom Hawley, Caddle® is one of the largest daily and monthly active consumer panels in Canada. Our mobile-first insights platform rewards Canadians for sharing data and engaging with brands – designed to help brands make better decisions, faster.
Macro and niche data verticals include:
New Moms, Costco Shoppers, Amazon Prime Members, Cannabis Consumers, Health Professionals, Luxury Shoppers, Shopper Dads, Repeat Purchasers, Vegan Buyers
Now working with nearly every major CPG and grocery retail brands, Caddle provides access to rapid insights at every stage of the consumer journey across every type of shopper, Canada-wide.
Learn more at www.askcaddle.com
Environics Analytics (EA) is the premier marketing and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. Established in 2003, we specialize in using best-in-class data, analytics expertise, and purpose-built software to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising strategies and site location decision-making.
Our ENVISION platform provides quick and easy access to our comprehensive and privacy-compliant databases—including the latest mobile movement data. Environics Analytics is a Bell Canada company.
