The Canadian Cannabis Consumer Insights for Retailers Navigating the Industry

May 3, 2022

3:00 pm

- 3:30 pm


Colleen Martin

Chief Revenue Officer


Adam Bernatt

Vice President, Business Development

Environics Analytics

The Cannabis industry in Canada continues to evolve and change. Understanding the path to purchase for Cannabis consumers in Canada, including their consumer attitudes, consumption habits, traffic drivers and decision making process is critical to brand and retailer success. Leveraging the largest daily active panel of Canadians, and industry leading PRIZM consumer segmentation, Environics Analytics & Caddle Inc bring their data together in a unique session that highlights Canadian Cannabis consumers throughout the path to purchase.

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