Brand Experiences That Resonate with Your Customers

May 3, 2022

2:20 pm

- 2:50 pm


Jeff Goldenberg

Co-Founder and Chief Strategy Officer

As the cannabis industry grows and consolidates so evolves the marketing of cannabis as brand choice becomes a consumer priority for Canadians. Jeff Goldenberg, Founder, Abacus Agency, shares a case study of California luxury brand Dodi Blunts and Ministry of Sativa. With a case study approach, Jeff looks at five ways brands and retailers can collaborate to enable increased store sales and ensuring your retail brand experience is resonating with your customer.

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